How to Write Educational Content for Marketing

Content marketing is swiftly becoming a mainstay of education in the digital age.â€Å"But what’s in there for me, a college student?† you may ask.Clear as noonday:One of the most popular types of content marketing is educational writing. This can take the form of blogs, articles, social media posts, or infographics. And given that students deal with tons of research, essays, and other types of creative writing in college, your skills are more than enough to join the team of educational content creators.Are you a future marketer? Great! Then, it can be a good start for your career: you’ll get a portfolio and networking, as a minimum.Are you training to be anybody but marketers? Awesome! Then, writing educational content for marketing can become a fair way to earn some extra cash. Over half of businesses (53%) are invested in content marketing, and all they need writers that would generate comprehensive content for their marketing needs.You’ve got the hint, right?Smart content marketing practices are not solely useful for business practice and are important for most writers.This quick guide will go over the basics of educational content marketing, including how to choose your audience, keep them interested, and helpful language tricks that engage your reader.Research and Understand What Motivates Your Target AudienceWriting good content, of any type, requires a good sense of audience.One of the best ways to make sure that you’re targeting your content correctly is to create buyer personas.A buyer persona is a fictional representation of the ideal customer for a company. This target person will include traits like age, gender, occupation, interests, education level, and hobbies. Imagining your ideal demographic as an actual person can help turn abstract concepts into something easier to think about and interact with.Below is a common buyer persona template:Buyer personas are usually created by combining data from surveys, custom er contact information, sales reports, and even interviews with past and potential customers.Knowing your audience, however, is essential for any type of writing and tailoring your style to a certain group of people can foster more reader engagement and loyalty.Once you have a better understanding of who your readers are and what makes them tick, you can choose a voice for your pieces that will best suit your target audience. The use of slang, how formal your language is, and even the structure and length of your sentences should change depending on who you expect to be reading your writing.But if you want to become a successful writer in the market, do your best to find and develop your own style and voice.Jane Friedman, a writer with 20 years of experience in the publishing industry, refers to author Scott Gloden and says that voice is comparable to how you dance on the page.Remember These Key Copywriting TechniquesWhatever voice you choose, there are a few techniques that will he lp to make your writing more interesting and memorable.Tell a story.The world is built on narratives. People love stories, even if it’s only a two-page article about the benefits of smart home thermostats. You don’t need an inciting incident, just a little bit of cause and effect is enough to keep the reader’s attention.Example:Known as brand storytelling, this technique work best for engaging the audience, getting emotional response from them, and influencing their decision-making.Use the power of repetition.Figure out the one or two points you really want to drive home, and try to repeat them, perhaps with slightly different wordings, several times throughout your piece. The repetition is a signal to the reader that those points are the most important, and to pay extra attention to them.Be clear.Clarity is essential when education is the goal. You are already presenting new information, don’t make it harder to understand by using overly complex language or dense metaphors. It’s okay to make your language interesting, and your sentence length varied, but make sure that the information takes priority.Use the facts.Even if you know everything there is to know about smart home thermostats, your article is going to look more like an opinion piece than a genuine source of educational content if you can’t support any of your assertions with facts.Online writing has a huge advantage over print in that you can include links to outside sources directly in your article. This allows readers to fact check you in seconds, and gives them the confidence to trust you as a source of knowledge.Avoid long paragraphs.You may have noticed that many online articles and blogs seem to have a paragraph break almost every other sentence.This is for a reason:People, especially those reading more casually, can get intimidated by large blocks of text. Long paragraphs are easy to get lost in, and often indicate that the author is rambling.This iss ue is even worse online, where sidebar ads, menus, and phone screens crunch writing together, making paragraphs seem much longer than they otherwise would.When writing online, it is best to stick to short paragraphs. The same works for email writing. Try to keep your points concise, and start a new paragraph for each one.Integrate images.Breaking up your writing with pictures or infographics that relate to the subject of your piece is a great way to make it more visually compelling and to keep your readers from getting lost in endless blocks of text.You can use infographics to explain facts that you want to grab reader’s attention and remember later on. Images are important to maintain reader engagement and highlight important information. And the more it interacts with a reader, the better.Example:Include These Language Tricks to Influence ReadersThere are certain elements of basic human psychology that can be leveraged to make people more likely to engage with your company or brand. These tricks and techniques are not always going to be useful in every situation, but knowing what they are and how to use them will make you a better writer.PrimingPriming is the brain’s tendency to more readily recognize and seek out information that is closely related to things it has recently seen or heard. Beginning your piece with certain images and careful word choice are all ways to subtly prepare your reader’s mind to be more receptive to your chosen subject.The Scarcity IllusionThe scarcity illusion occurs because people tend to place higher value on resources that are limited. If you know that you can get something easily, at any time, you’ll probably wait until you really need it to buy.But if it looks like the supply of something is limited, or might run out soon, the question changes. It’s no longer, â€Å"Do I need this now?† but, â€Å"Will I need this at some point in the future?†Below Amazon uses the scarcity illu sion to convince users to complete the buying process:Changing people’s mindset using the scarcity illusion makes consumers more likely to buy a product and pay a higher price.ReciprocityReciprocation is a common rule observed in most societies. If someone does something nice for you, you are much more likely to want to do something nice for them.In terms of advertising, reciprocity usually means that a company will give something away to potential customers for free in the hopes that they will buy something from the company.This is especially relevant for educational content writing, as providing useful information and knowledge to anyone who wants to read it qualifies as giving something away for free. The more useful and valuable your writing is to the reader, the stronger the reciprocity effect will be.Social ProofSocial proof is the phenomenon where people are more likely to do something if they perceive it as a popular thing to do.Since this effect is only reliant on th e perception of popularity, and not an actual demographic analysis, it can be pretty easily fooled by a couple twitter screenshots, statistics from specific groups of people, or even just a famous person supporting a product.For example, here on , the social proof is integrated by fair customers feedback:Popularity is not a new idea, but it remains a powerful one, both for you to use, and to be on the lookout for.Optimize Your WritingDone well, educational content writing is good for both the company and the consumer. The reader gets useful knowledge on an important subject, and the company gets someone engaging with their website and brand.Any thoughts?Feel free to use this guide as an assistant in your marketing writing endeavors. Sure enough, it won’t substitute years of experience in the niche, and you may want to fly to digital marketing agencies or hire professional writers for support at the start.But he who hesitates is lost, right?After all, the more you read, the mo re you learn; and the more you practice, the better content creator you become.Bonus:In the context of the more you read, this bunch of books for mastering the game of sales might come in handy. After all, the reading list is never long enough, right?

How to Back up a Microsoft Access Database

How to Back up a Microsoft Access Database You store critical data in Access databases every day. Have you ever stopped to consider whether youre taking appropriate actions to protect your database in the event of a hardware failure, disaster, or other data loss? Microsoft Access provides built-in functionality to help you back up your databases and protect your organization. You can store the backup file anywhere, be it on an online storage account or just a flash drive or external hard drive. Make an Access Database Backup These steps are relevant to MS Access 2007 and newer, but make sure to follow the instructions that pertain to your version of Access, be it 2010, 2013, or 2016. See how to back up a 2013 Access database if you need help there. Start by opening the database you want to have a backup for, and then follow these steps: MS Access 2016 or 2013 Go into the File menu.Choose Save As and then click Back Up Database from the Save Database As section.Click the Save As button.Choose a name and pick where to save the backup file, and then click Save. MS Access 2010 Click on the File menu option.Choose Save Publish.Under Advanced, select Back Up Database.Name the file something memorable, place it somewhere easy to access, and then choose Save to make the backup. ​MS Access 2007 Click the Microsoft Office button.Choose Manage from the menu.Select Back Up Database under the Manage this database area.Microsoft Access will ask you where to save the file. Choose an appropriate location and name and then click Save to make the backup. Tips: After backing up the Access database, open the backup file in MS Access to verify that it completed successfully.For optimal protection, store a copy of your database backups in an offsite location on a periodic basis. If its a personal database that rarely changes, you might want to put a CD copy in a safe deposit box quarterly. Critical business databases might be backed up to magnetic tape on a daily (or more frequent) basis.Make database backups part of your regular safe computing routine.You may wish to optionally encrypt your database backups if your database contains sensitive information. This is a great idea if you plan to store it remotely.

Explore the issues of community cohesion, community exclusion and Essay

Explore the issues of community cohesion, community exclusion and marginalisation with specfic reference of young people - Essay Example and Lowe, G, 1999, P. 9) Social change in sociological context involves the alteration of mechanism within the social structure and is characterized by changes in cultural symbols, rules of behavior, social organization or values. (Form, William, 2011) To explain social change in society, sociologists have borrowed various models of social change from other disciplines. Among the first model was the concept of evolution which was used initially to understand biological change and idea of social change. Other sociological model such as structural functionalism came later to shed more light on the issue of social change. This theory explains on the existence of certain basic institution such as kinship relations and division of labor which often determine social behavior in the community. This is owed to their nature of interrelatedness as change in one institution affects other institutions. According to an article entitled ‘social change’ by Form, the various theoretical schools emphasizes in different aspects of change. Marxist theorist for example, suggests that changes in models of production can lead to changes in modes of production can lead to changes in class systems. This can either incite new forms of change or class conflict. Other theorists inclined to conflict the model, emphasizes on conflict an element which is inevitable in every society, which brings about changes that promote social integration. Social change in society can emanate from various societies. The causes of social change affect every aspect of the society in the world. On macro scale, they shape all major institution including economics, politics, religion, family, education, science and technology, military and legal system. On the micro level of society, they shape society’s values, attitudes, beliefs and behaviors. (people.uncw.edu, 2011). Major social changes in community include; (a) Technological and economic changes such as agricultural advancement (b) Ind ustrialization- The process of moving from an agrarian based economy in which the primary products is food to an industrial or post industrial economy in which primary product is goods. Also the process of changing from a manual labour force to a technology driven lobour force in which machines play a great role. c) Modernization: The process of moving from an agrarian to industrial society. Characteristics of modern societies include,  larger role of government in society and bureaucracy to run government, Large, formal organizations and division of labor based on specialization of skills and abilities into occupation,  forming of social institutions to regulate behavior,  laws and sanctions to regulate behavior, Control over and management of environmental resources: oil, water, land, animals,  larger role of science in society to produce knowledge to advance society, larger role of education and universities, improved quality of life, ability to buy good and services, mor e recreational time, better public health, housing   and self-efficacy   d) Urbanization where large populations live in urban areas rather than rural areas. Usually results from economic opportunities, either people move to a city for jobs, or rural areas become the sites of large businesses which leads to population growth.

Management and Leadership Paper on Parent Teacher Organization Assignment

Management and Leadership Paper on Parent Teacher Organization - Assignment Example Although education is a different domain of life compared to business, healthcare or infrastructure, yet it is an essential part of one’s life. The industrial revolution is said to have brought immense change in educational system in the United States and has left its insightful impact on administration and execution of educational system. Referring to educational institutions or schools as organizations, the parent-teacher organizations or parent-teacher associations are the informal or formal groups formed by parents and teachers of an educational institution or locality aimed at providing the best education and learning to their students. The growing appreciation of the fact that all aspects of value education and school improvement including tough set of courses, teaching and promoting active learning, rigorous assessments, and effective school management and classroom organization can be more successful with effective involvement of families and communities, through the P TO/PTAs. Research has proven that PTOs help in better liaison between parents and teachers with respect to students’ academic performance, social behavior, responses to environment and needs, psychological behavior and attitudes

International Terrorism and terrorist organizations Essay

International Terrorism and terrorist organizations - Essay Example These acts driven by the ideas of a group causes terror in the lives of a larger set of people and is commonly termed as terrorism. This essay would concentrate on various perceptions regarding terrorism that covers international terrorism, the structure and organization of terrorist groups, their views in the support of their actions, historical events that possibly led to revolutions which in turn gave rise to terrorism. A list of possible actions that can be taken to combat against terrorism is presented at the end. Defining the term terrorism would be a relatively tougher task. Not because of the political and emotional charges that the word carries but because of the flexibility in which the word could be (Hans, 1988). This had been defined by many organizations and institutions and individuals. The US army's study in 1988 counted that about 109 definitions of terrorism existed (Schmidt, 1988). In these definitions almost 22 different elemental definitions were found. A study in 1999 by terrorism expert Mr. Walter Lacquer also concluded that more than a hundred definitions of this word existed and focused on a point that the only general characteristic common to all the definitions about terrorism was that terrorism is closely associated to violence or threat of violence (Hans, 1988). Terrorism is different from criminal activities done for various purposes and it is important that this difference be brought out while defining terrorism. Many regions, countries have taken this issue into cons ideration while defining the word terrorism. Now let us brood over some important definitions of terrorism. The word terrorism happens to have its first appearance in "The Times" on 30th January 1795 (Hans, 1988). It was put in an excerpt to signify the changes taking place during rising of revolutionary government in France. One of the early definitions of terrorism was given by Maximilian Robespierre in 1794 which says that terror is nothing other than justice, prompt, severe, inflexible and it is not a unique principle (Schmidt, 1988). He regarded this as the consequence of democracy. The word terrorism got its place in English dictionary in the year 1798 and had a meaning "Systematic use of terror as policy". However it is interesting to see that the usage of the word terrorism and its meaning are quite controversial (Hans, 1988). The definitions used at found in the recent days are biased in a sense that they do not clearly specify the dividing line between groups who use the v iolence to achieve political goals that include government and other terrorist groups. Terrorism is labeled with tags that denote lack of legitimacy and morality. Let us first look at how the United Nations defines the word terrorism. United Nations does not accept any predefined definition of this word however, the UN academic consensus definition by Alex Schmidt is widely used by socialists and it is as follows "Terrorism is an anxiety-inspiring method of repeated violent action, employed by (semi-) clandestine individual, group or state actors, for idiosyncratic, criminal or political reasons, whereby - in contrast to assassination - the direct targets of violence are not the main targets."(Schmidt, 1988) Its short definition is the peacetime equivalent of war crime. However on 17th March 2005 the UN described that

The Life Span Developmental Perspective Psychology Essay

The Life Span Developmental Perspective Psychology Essay The first chapter was very interesting from start to finish. However, out of all the concepts covered in this chapter the original sin, tabula rasa, and innate goodness views were the concepts that really fascinated me. The reason for this is that I am a Roman Catholic, therefore as part of my faith I am supposed to believe that we are all born with original sin. After reading the Tabula Rasa View and dwelling on my basic knowledge of human behavior, I leaned more towards English philosopher John Lockes theory. I believe that children are not born innately bad. It has been said that a childs brain is like a sponge therefore it absorbs everything. With that being said, it is obvious that a child develops characteristics through experience. This would also mean that I agree with nurture as oppose to Nature for child development. However, I do believe that genetics and disorders such as mental illness that one might acquire through birth can impact the way they are developed. Chapter 1 gave me a basic understanding of Life Span Developmental Psychology as well as an idea of what I can expect to learn and study in later chapters. Chapter 2 : The Science of Life Span Development introduced me to theories of development, such as Psychoanalytic, Cognitive, and Ethological. In addition, the different research methods used by scientists such as standard tests and correlation research. As well as the challenges ethics, gender, and culture have on the research. This chapter also informed me on the different theories developed by scientists such as Erik Erikson, Sigmund Freud, and B.F. Skinner and the impact they had and still do have on life span development. As chapter 1 grabbed my interest with the ideas and concepts of Life Span Development being predominantly environmental as oppose to biological, so did chapter 2. Not only did I agree with the view of Social Cognitive Theory being that behavior, environment, and cognition are the key factors in development, I was fascinated on how the book related Banduras model to a college students achievement behavior. The example stated that a college student who studies hard and gets good grades produces positivity in their thoughts and abilities. If the college provides a study skill class and the students succeed, then this is an example on how environment influenced behavior. In return, if the college expanded their study skills program based on the success of its past students, then this is an example of behavior changing the environment. The most interesting part of Chapter 2 was the role ethics play in Life Span Development research. Obviously people are entitled to rights of privacy and do not like the intrusive vibes that some researchers might give off during an experiment. However I do believe that in order to obtain the greatest amount of useful information, flexibility and professionalism by the scientists and subjects are needed to produce the best result. Chapter 3 Chapter 3 Biological Beginnings examined the concepts of evolution and the early stages of Life Span Development. Genetics, DNA, chromosomes, and the effects of biological make up have on development were introduced. In addition, the relationship and importance of hereditary and environmental interaction were examined. Essentially, this chapter was everything you would have learned from fifth grade sexual education, but on a larger more in depth scale. I am one of six children and hope to be a father someday. With that being said, I found the section on infertility the most interesting as well as the most useful concept revealed in this chapter. I was already aware of the fact that drugs such as cocaine and marijuana can affect the sperm count in men, but I was not aware that it was reversible after approximately one year. With all the shows on TV such as John and Kate Plus Eight or the Octo-Mom craze, it was interesting to learn how infertility drugs have caused super ovulation, meaning to produce three or more babies at a time. While the infertility section was useful and informative, I would have liked to learn more about preventative actions that could be used against problems such as immobile sperm, and Pituitary or ovarian tumors. The chapter only covered possible causes and treatments for fertility disorders, not the acts that could save someone from the pain, suffering, and expense that infertility brings. Even if it were small common known facts like wearing boxers over briefs. Its a simple yet effective way of eliminating low sperm count and ultimately infertility. I feel that this type of information could decrease the ten to fifteen percent of couples who face infertility in the United States as stated by the book. Chapter 4 Chapter 4 Prenatal Development and Birth covered anything and everything there is to know about pregnancy before, during, and after. Prenatal developmental subjects such as cultural beliefs, teratology and prenatal hazards were introduced as well as the three periods of prenatal development. These three periods are germinal, embryonic, and fetal. Following the three periods of prenatal development, the book described the three stages of birth which are contractions, movement of the babys head to the cervix, and finally the afterbirth where the placenta and umbilical cord are removed. The chapter ended with the post-partum period, where the woman returns to pre-pregnancy state as well as her adjustments and relationship with the baby. With such an informative and interesting chapter, it is difficult for me to choose a topic that intrigued me more or left me with doubt and unanswered questions. Perhaps the section that I absorbed the most information from was the post-partum period. The information given about the physical, emotional, and psychological adjustments that a woman goes through after pregnancy will be useful for me with the future mother of my children. A part of post child birth that this chapter exposed me to that I never really gave much thought, was the fact that the men go through difficult adjustments in the post-partum period as well. Apparently, men suffer from a jealousy of the babys attention which I felt was ridiculous. However, I do believe that time set aside for the couple is very important for their sanity and will ultimately lead to better parenting. So if my wife is suffering from excessive worrying, depression, extreme changes in appetite, crying spells or inability to sleep, I will kn ow from chapter 4 of Life Span Developmental Psychology, that she might require professional help. Chapter 5 As stated in the title, chapter 5 covered the Physical Development in Infancy. The physical growth aspects of infancy such as Cephalocaudal and Proximodistal patterns, height weight, nutrition, and even toilet training were described. Following the physical developments, motor, sensory and perceptual development was defined through definitions such as sensation, when information interacts with sensory receptors, and the five different forms of reflexes. Chapter 5 alone can be a useful tool for parents who have any questions on the development of an infant. Out of the many topics covered in this chapter, I of course identified most with the toilet training. For years I had pride myself on the notion that I was some sort of baby genius because I learned to potty train at the age of four. After reading that children have the physical and motor skills to use the toilet as oppose to their pants, I realized that I was not a baby genius but a late bloomer. Besides destroying my ego, I did learn that one of the main reasons I have been underweight my whole life is due to the fact that I was not breast fed. The book states the breast feeding allows appropriate weight gain, fewer allergies, less diaherria and many other benefits that I did not have the opportunity to experience. This chapter had me realize how the physical development in infancy can affect the physical developments of adolescence and adult hood. Ultimately, this chapter reinforced the importance of proper nutrition, continuous stimulation of the mind and body are crucial during infant development. Chapter 6 The memory, sensory, and language of infants were all described in Chapter 6 Cognitive Development in Infancy. A name that was mentioned numerous times throughout the chapter was psychologist Jean Piaget. Piaget developed a theory on Cognitive Development after meticulously observing of his own children; Laurent, Lucienne, and Jacqueline. Piaget believed that a child passes through different stages of thought from birth to adolescence. An important concept of his theory is scheme, which helps individuals organize and understand their experiences. The most fascinating part of chapter six for me was the defining, of language and a childs development of vocabulary. An interesting fact I learned was that children all over the world reach language milestones at about the same time developmentally despite vast variation in language input. The chapter also offered helpful strategies to develop an infants language and those are recasting, echoing, expanding, and labeling. An example for recasting is if the baby says the bell rang the parent should respond by saying where did the bell ring. This allows the infant to learn the language by elaborating on an interest they had already stated. Perhaps the most common method is labeling, which is just basically naming objects and having the baby repeat them such eyes, and ears. The chapter ended by stating that parents should not use any deliberate method to teach their children to talk and that if the child is a slow learner intervention should happen naturally with the goal of being able to convey a meaning. Chapter 7 Chapter 7 Socioemotional Development in Infancy defined what emotional and personality development are in addition to the definition of attachment and infants in social contexts. The vast emotions an infant contains from crying to smiling were detailed such as the differences between an anger cry and a pain cry, as well as the difference between a reflexive smile and a social smile. Other concepts introduced were defining temperament, which psychiatrist have argued that there are three types an easy, difficult, and slow-to-warm-up child. The chapter ended focusing on the importance of a childs surrounding such as family and day care. These concepts were the transition to parenthood, the family as a system, and maternal/parental infant care giving. What captivated my attention the most from this chapter was the section on attachment, because it is something that I believe is very crucial in a childs development, however there are many different ideas and methods that can sometime cause debate or conflict between parents. Something I learned new about attachment from the chapter was that attachment does not emerge suddenly but rather develops in a series of phases. The first phase starts from birth to two months where infants are instinctively directing their attention to any human being, family or stranger. The second phase is from two to seven months in which the attachment becomes focused on one figure usually the primary caregiver, and learns the difference between familiar and unfamiliar faces. From seven to twenty-four months in phase three the infant makes specific attachments to their main caregivers. Finally, in phase four a goal corrected partnership is formed which the child becomes aware of others and takes this into account when deciding their actions. Chapter 8 The early childhood section of the book started in Chapter 8 Physical and Cognitive Development in Early Childhood. The physical development was defined by body growth and change, motor development, nutrition, and illness/death. The concepts described in the cognitive development, were Piagets and Vygotskys theories of development, information processing, language development, and early childhood education. In addition, to information processing, language development, and early childhood education. The most alarming information listed in this chapter was the leading causes of illness and death for young children in the united states. Out of all the diseases that could potentially harm a child, accidents are still the leading cause of child fatality. Accidents such as motor vehicle, drowning, falls, and poisoning are higher risks than cancer, meningitis, measles, and even chicken pox. One of the many useful tips listed in this chapter were the descriptions of young childrens education programs. Such as the difference between Montessori and child centered kindergarten. In kindergarten, the instructor focuses on the process of learning, rather than what is actually being learned. Montessori instructors serve as more of a facilitator allowing children to practice freedom and spontaneity. I learned that Montessori offers way more than what I thought was just a glorified day care. Studies have shown that while early childhood education is good, it is important to not add too much stress on a child early, for they can develop a pattern of stress. Chapter 9 The theme for chapter 9 was Socioemotional Development in early childhood development. This included emotional and personality development, families and peer evaluations. The emotional and personality development covered self understanding, emotional development, moral development and gender identity. The family section of this chapter consisted of different styles of parenting which included authoritarian, authorative, neglectful, and indulgent. In addition to sibling influence, relationship, and the affect working parents have on a childs development. Finally, the funnest part of the chapter was all about the different aspects of childs play such as games and television. As I stated earlier, I really enjoyed the different descriptions of child playing listed in this chapter. According to Mildred Parten, there are four classifications of childrens play which include unoccupied, solitary, onlooker, parallel, associative, and cooperative. Each different classification offers the child different skills of learning and drawbacks. Unoccupied play, solitary, onlooker, and parallel play are generally practiced by children between the ages of 3 to 7, preschool kindergarten years. Associative and cooperative play is generally more structured and is aimed towards competition and winning therefore they are aimed for 7 years and beyond. A shocking statistic that the book offered was the effects of television on Childrens Aggression and prosocial behavior. In on longitudinal study, the amount of violence viewed on television at age 8 was significantly related to the seriousness of criminal acts performed as an adult. The chapter contained a chart that exposed the percentage of 9 year old children who report watching more than five hours of television per weekday, the chart revealed that the United States led all countries in the 21.3 percentile. Chapter 10 Chapter 10 opened section 5 of the book which covers middle and late childhood. The chapter covered the Physical and Cognitive Development in Middle and Late Childhood. The physical development section covered body growth and proportion, motor development, exercise and sports, health, illness, diseases, and children with disabilities. The cognitive development section consisted of Piagets theory, information processing, intelligence, creativity, and language development. Being a firm believer in the importance of exercise and sports, I identified with that aspect of the chapter. As I was completely already aware of, the book stated that American children do not receive enough exercise in their development. According to a 1997 study, only 22 percent of children between the ages of 9 to 12 participate in thirty minutes of physical activity a day. The parents of the other 78 percent said their children were too busy playing video games, watching TV, or wasting time on the computer. I really liked how the chapter brought up the issue of school sports programs not facing enough moral questioning. I am a firm believer in the costiveness that sports have on students. I believe it raises their confidence, teaches them to work hard and push themselves. However, often times the school sport programs interfere with a childs academic, which is by far the most important aspect of human development. There needs to be better regulation of these programs to ensure the success of its student-athletes. Chapter 11 The Socioemotional Development in Middle and Late Childhood. The following concepts were Emotional and Personality development, families, peers, and schools. Like in previous chapters, emotional and personality development consisted of the self, emotional, moral and gender identity and development. Family section covered parent child issues such as the issue of changes in discipline. The peers section dealt with concepts of peer statuses, bullying, social cognition, and friendship. I enjoyed the peer section of this chapter. It was interesting to read their definition, and reasoning behind social statuses such as popular children, neglected children, rejected children, and controversial children. According to the book, popular children are frequently nominated as a best friend and are rarely disliked by their peers. Popular children give out reinforcements, listen carefully, maintain open lines of communication with peers, are happy, act like them, show enthusiasm and concern for others, and are self-confident without being conceited. I disagree with this definition. From my understanding, popular children are usually popular based on superior athletic abilities, good looks, charm and charisma. Most of the time they are very conceited and show very little concern for others, speaking as a former popular child, I was an asshole. The section on bullying was very informative. I particularly enjoyed their suggestions on the reducing of bullying which were to get older peers to serve as monitors for bullying and intervene when they see it taking place, form friendship groups for adolescents who are regularly bullied by peers, incorporate the message of the anti-bullying program into church, school, and other community activates where adolescents are involved. Chapter 12 Section 6 Adolescents opened up with Chapter 12 Physical and Cognitive Development in Adolescence. The concepts covered in this chapter were the nature of adolescence, puberty, adolescent sexuality, adolescent problems and health, adolescent cognition, and schools. Puberty was defined by pubertys boundaries and determinants, hormonal changes, height, weight, sexual maturation, body image, early and late maturation. Adolescent sexuality consisted of developing a sexual identity, the progression of adolescent sexual behaviors, risk factors for sexual problems, contraceptive use, sexually transmitted diseases and pregnancy. Adolescent health and problems covered substance use and abuse, eating disorders, and general adolescent health. Adolescent cognition was defined by Piagets theory, egocentrism, and information processing. Finally schools impact on adolescence went over the transition of middle school, effective schools, high school dropouts, and moral education. Without a doubt chapter 12 was by far the most interesting and informational chapter yet. With such well written, intelligent facts on the changes that adolescence brings, I almost felt as if I was reliving that time in development myself after reading this chapter. Perhaps one of the more interesting facts listed was the progression of adolescent sexual behavior. According to a survey done in 1998, the majority of adolescent females first voluntary sexual partner are 27 percent of the time to be 3 or four times older and 12 percent are 5 or more years older. The average age children lose their virginity is 17, this means that 12 percent of the time, 22 year olds or older are engaging in sexual intercourse with teenagers. I found that to be very distributing. Chapter 13 Following the books typical pattern, the second chapter in the section of Adolescence dealt with the Socioemotional Development in Adolescence. The chapters concepts were identity, families, peers, culture and adolescent development, and adolescent problems. Identity discussed contemporary thoughts about identity, identity statuses and development, family influences on identity, cultural and ethnic aspects of identity. The Families section had two major concepts which were autonomy and attachment as well as parent adolescent conflict. The peers section was defined the three concepts of Peer groups, friendships, and dating/romantic relationships. Culture and adolescent development consisted of the cross cultural comparisons and rites of passage and ethnicity concept. Finally, the adolescent problems section of the chapter discussed concepts of juvenile delinquency, depression and suicide, in addition to the interrelation of problems and successful prevention/ intervention programs. After reading this chapter I realized that I am more intrigued by the Adolescent development stage rather than early childhood. I think this could be because I am closer to it age wise, but mostly due to the fact that it is such an intense, and complex part of a persons life that it can affect their future. Speaking from a former delinquent, I felt that the chapter described the causes of delinquency being partially hereditary, identity problems, community influences, and family experiences all just factors. Chapter 14 Section 7 Early Adulthood was opened with Chapter 14 Physical and Cognitive Development in Early Adulthood. The chapter dealt with the transition from adolescence to adulthood, physical development, sexuality, cognitive development, careers and work. The section on the transition from adolescence to adulthood consisted of two concepts being the criteria for becoming an adult, and the transition from high school to college. Physical development included the peak and slowdown in physical performance, eating and weight, regular exercise, and substance abuse. The sexuality section was defined by sexual orientation, sexually transmitted diseases, forcible sexual behavior and sexual harassment. Cognitive Development focused on cognitive stages and creativity. The most intense section was careers and work because it consisted of the following concepts; developmental changes, personality types, values and careers, monitoring the occupational handbook, the skills employers want, finding the r ight career, and just work in general. Since I could be considered an early adult, I found this chapter to be very relatable and interesting. Of course the most interesting section of this chapter was sexuality. What was so interesting about this section were once again the surveys results. According to this survey Americans tend to fall into three categories, one third have sex twice a week or more, one third have a few times a month, and the other third has it a few times a year or less. A result from the essay I did not agree with or thought perhaps is out dated, was that America believes strongly in sexual behavior between married couples and monogamy. There have been many other studies and surveys that proved opposite that we are one of the many non-monogamous countries in the world today. Chapter 15 Socioemotional Development in Early Adulthood was what was covered in chapter 15. Topics included Continuity and Discontinuity from Childhood to Adulthood, Attraction, Love and Close friendships, Marriage/Family, The Diversity of Adult Lifestyles, Gender, Relationships, and Self Development. Temperament and Attachment were covered in the Continuity and Discontinuity from Childhood section of the chapter. Attraction, Love and Close Friendships was divided into three sections of attraction, the faces of love, and loneliness. Marriage and Family consisted of the family life cycle, marriage in general, the aspects of gender and emotion in Marriage, as well as parental roles. Single, cohabiting, divorced, remarried, gay and lesbian adults were examined in the diversity of adult lifestyles section of this chapter. The last section, Gender, Relationships, and Self-development consisted on the development of men and women. I enjoyed the section on marital expectations and myths because it gave me a good sense of what I can expect if I ever do get married. According to the book, the reason for our nations high divorce and dissatisfaction of marriage is due to the fact that we have too high of expectations. We expect our spouse to simultaneously be a lover, friend, a confidant, a counselor, a career person, and a parent. The myths of marriage were the most interesting part of this concept. Apparently, avoiding conflict does not save marriages, sex is not the main cause of affairs, and men arent all philanderers. After reading this chapter all I could say was, AMEN! Tools that make marriage work are establishing love maps, nurturing fondness and admiration, Turning toward each other instead of away, letting your partner influence you, and solving solvable conflicts. Useful tool were provided in this chapter. Chapter 16 Section 8 Middle Adulthood began as all other sections with Physical and Cognitive Development in Middle Adulthood. Topics included in chapter 16 were changing middle age, physical development, cognitive development, careers, work, and leisure, religion and meaning of life. Physical development included physical changes, health and diseases, culture, personality, relationships and health, morality rates and sexuality. Cognitive development was described through the concepts of intelligence and information processing. Job satisfaction, career challenges and changes, and leisure were what was covered in the careers, work and leisure section. Finally, Religion and meaning of life consisted of the affect religion has on the health and psychological development of middle adult hood. This chapter was kind of depressing to read. It made me realize that middle adult hood is usually spent wishing that you were still in early adult hood and are constantly fearing for late adulthood. With middle adult hood comes a terrible physical change like wrinkles, aging spots, decrease in height, increase in weight and the more likelihood of containing a serious disease or illness such as cardio vascular disease. An interesting part of the chapter was the description of leisure in middle adult hood. Leisure refers to the pleasant times after work when individuals are free to pursue activities and interests of their own choosing. One aspect of middle adulthood to look forward to be the fact that most adults have more money therefore they can do hobbies such as traveling. He book states that traveling is very important to the well being of a middle adult because it gives them a chance to distress and get away from the typical routine aspects of life. Adults who vacation can live up to nine years longer than those who dont. Chapter 17 Chapter 17 was about the Socioemotional Development in Middle Adulthood. Personality theories and development in middle adult hood, which consisted of adult stage theories, the life events approach, and contexts of midlife development, were the first section of this chapter. Stability and Change was described by two concepts of longitudinal studies and conclusions. The last part of the chapter discussed close relationships which was described by love/marriage at midlife, the empty nest and its refilling, parenting conceptions, sibling relationships and friends, and intergenerational relationships. My mothers relationships with her siblings and parents are complex. Therefore the sibling relationships and friendships section of this book was what I felt I could identify with the most because I wanted to learn more about the dynamics of those relationships and how they change when you reach midlife. Unfortunately, the chapter didnt really cover anything it just said some stay close some grow apart. I would have like to know why some siblings stay close and some grow apart. In addition to maybe some strategies to keep those relationships close would have been nice. One interesting aspect of this chapter was the empty nest syndrome. According to the book the empty nest syndrome is the marital satisfaction decreases because parents derive considerable satisfaction from their children and the childrens departure leaves parents with empty feelings. Parents who live vicariously through their children suffer from emptiness syndrome. On the other hand, other couples greater marriage satisfaction when the children leave because they are able to live as they did before there was children, like more time for each other and other pursuits. Chapter 18 Finally Ive reached the last section which is the inevitable Late Adulthood. As always, The physical Development in Late Adulthood was examined first. The topics were Longevity, The course of physical development in late adulthood, and health. Longevity consisted of life expectancy, life span, the young old, the old old, and the oldest old and biological theories of aging. The course of physical development in late adulthood is the aging brain, physical appearance, sensory development, the circulatory system, the respiratory system, and sexuality development. As if all that wasnt enough, the book discussed late adulthood health, with topics of health problems, the robust oldest old, exercise, nutrition, weight, and finally health treatment. This chapter was depressing, informative, and interesting all at once. The depressing aspect of this chapter was the descriptions of the physical changes you face with late adulthood development. You become more vulnerable to diseases, we lose considerable muscle mass, contain a more sagging look, as well as loss of hearing, smell, taste and just about every other aspect of our physical being is worsen. Not to mention you become more asexual, due to diseases such as erectile dysfunction and societal views of disgust towards senior citizens engaging in such acts. Some of the more informative information in this chapter was the growing controversy over vitamins and aging. My grandparents take several vitamins because they were instructed that it was crucial to their health. According to the book, some researchers believe that just a balance diet is all that is needed to achieve health at an old age. Why this is true and important, other studies have shown that other factors such as pollution, smoking, and poor food quality can make it difficult, therefore those who took antioxidants like vitamin E reduced their chance of heart disease. Chapter 19 Chapter 19 was the Cognitive Development in Late Adulthood. The topics Cognitive functioning in older adults, work and retirement, the mental health of older adults, and religion in late adulthood were discussed. Cognitive functioning in older Adults consisted of the descriptions of the multidimensional, multidirectional nature of cognition, education, work, and health links to cognitive functioning, the use it or lose it approach, and the training of cognitive skills. Work and retirement talked about work for senior citizens in general, retirement in the united states and other countries and their adjustment to it. The mental health of older adults discussed its nature, depression, dementia, Alzheimers disease and other afflictions. As well as fear of victimization, crime, elder maltreatment, and meeting the mental health needs of older adults. I was very intrigued by the story of ninety-two year old Russell Bob Harrell. Apparently, this man puts in twelve hour days at Sieco Consulting Engineers in Columbus Indiana, as a highway and bridge engineer designing and planning roads. I

Othello and Iago ? Two of a kind? Essay -- essays research papers

When reading Shakespeare's â€Å"Othello the Moor of Venice†, the two main hero's seem to be very different, both in character and actions. Othello seems to be an honest man who believes other people. He is respected by society for his nobility and bravery. Iago is a villain, plotting around not only against Othello. Othello demotes him to a lower status, and despite beeing a trained soldier, Iago is quite a coward when it comes to confronting an enemy with a sword. Although these two figures seem so different, they are [much more] alike, in more than one way. They both share the army way of life, and they tend to curse and use harsh language when upset. They both betray the people they are close to. Othello and Iago are suspicious towards their wives, threaten them and eventually murder the innocent women.[In this essay we will see that] [D]despite their differences, Othello and Iago are two soul mates, that one way or another let their inner darkness out [and][TO] rule their actions. One way in which these two characters differ is in their character. From the beginning of the play, Othello lets Iago get close to him despite the fact that Iago is expected to be jealous of Cassio. This trust develops throughout the play. "O, thou art wise; 'tis certain" (IV, i, 72), Othello says to the villain, completely blinded by his lies. Iago, as can be seen from act one, made up his mind to ruin Othello. "I follow him to serve my turn upon him" (I, i, 42), he tells Roderigo, as he describes the plot against Othello. Another difference is in the way they are viewed by others.Othello is so respected for his services[,] that he doesn't fear any complaints from Barbantio. [HE PROUDLY STATES,] "My services which I have done the signiory Shall out-tongue his complaints" (I, ii, 19). When the senate needs someone to do the job, they ask for Othello "DUKE: Valiant Othello, we must straight employ you Against the general enemy Ottoman" (I, iii, 48). Iago was demoted by Othello, who chose Cassio to be his officer instead of him. Iago is of lower class, and his wife is a servant of Desdemona. The final major difference between their characters is bravery. Othello, on one hand, is brave. He is c... ...h, thou liest!† (V, ii, 233). Iago then stabs Emilia, and runs out. These two characters consistently degrade their wives, threaten them, and eventually murder them. As Shakespeare shows us, Othello and Iago are different in some ways.Othello, in the beginning, is a respected and brave fellow, who is naà ¯ve enough to fall for the scheme of a coward and an upset villain. However, as the plot evolves, the audience discovers the real Othello. Not only is he a rough army man like Iago, but he uses the same language, and doesn't hesitate to betray a fellow officer and plot to kill him, as Iago does to his friend. The audience can further see that Othello's attitude towards Desdemona turns out to be suspicious and degrading, just like his villain companion's attitude towards Emilia. Othello's dark personality gives only one conclusion, to what he thinks to be the infidelity of his wife: Murder. As a second half, Iago inevitably murders his wife too.Are they two of a kind? Although Shakespeare separates them to a hero and a villain, the audience can clearly see two characters[,] whose actions, personality, and state of mind, lead them to the same outcome.